Google Ads For Construction Business

Grow With Google Ads For Construction Business

One of the most powerful advertising platforms, Google Ads offers construction companies unique opportunities to create tailored ads and target potential customers looking for the construction business in real time. Google Ads for construction businesses not only help to target certain segments of people in the market but also amplify brand awareness triggering the algorithm to bring in more leads- known as potential customers into the business.

However, to maximize Google Ads campaigns, it is important to employ advanced strategies tailored to the construction industry which can take time to monitor and continuously optimize. For this reason, we offer you a free consultation below on how we can help your Google Ads for construction business grow and maximize your campaign with best practices!

Today in this blog, we are going to discuss some of the best practices and advanced tactics to help construction companies get the most out of their ad investments.

How To Use Google Ads For Construction Business

1. Leverage Local Service Ads

Construction services are often localized, and if you are a local business then making Local Service Ads is a perfect tool for construction companies. These ads appear at the top of the Google search results and are designed to connect businesses with local customers. The advantages of local ads include:

Building trust with the Google Guarantee badge indicating your company is screened and verified.
Paying for actual leads, because Local Service Ads are generally pay-per-lead rather than pay-per-click.
Appear above traditional Google Ads, boosting visibility and traffic to your website.

2. Optimize for Mobile Searches

Most of the time, including us use our mobile phone frequently to search for something we have in our mind. The good advantage of this is that a significant portion of search traffic comes from mobile devices. Therefore it is crucial to optimize your ads for mobile users to make them easily access your website. Construction clients often search for services on the go, making mobile optimization a key factor in driving conversions. All that is needed to be done for mobile optimization is to:

Making sure landing pages are mobile-friendly and load quickly.
Use call-only ads to make it easier for potential clients to contact you, such as placing a button with a phone number or an email address that people can access.
Implementing responsive search ads that adapt to different device types and sizes.

3. Add Negative Keywords

Using negative keywords are important aspect of the campaign when it comes to avoiding false traffic to the website. By identifying and excluding irrelevant search terms, you can prevent your ads from showing up in non-relevant searches, which saves budget and improves ad performance. To use the negative keywords effectively:

Create a comprehensive negative keyword list tailored to the construction industry.
Frequently update your keyword list as new irrelevant search terms appear.
Regularly review search terms reports to identify irrelevant queries.

4. Remarket Your Business

Remarketing your construction business will allow you to re-arrange potential clients who have previously interacted with your websites or ads. Targeting these warm leads will allow you to increase the chances of taking actions– known as conversions, as these users have shown interest previously in your construction services. To effectively remarket:

Use display ads and video ads to remind potential customers of your construction brand and services
Set a frequency cap to avoid overwhelming prospects with too many ads.
Segment your audience based on the behaviors that they exhibit. These possibly include a certain amount of time spent on the website or visiting a specific service on the page.

5. Create Compelling Ad Copies

The number one rule of marketing is to create compelling designs in Google Ads for construction businesses. The current market of the construction industry is very competitive, therefore your ad copy should stand out of the crowd by using unique headlines, and descriptions that highlight your unique selling points, such as customer satisfaction, years of industry experience, or services that your construction business specializes in. Create your ads effectively by:

- Highlighting special offers or guarantees to encourage clicks.
- Use assets like site link extensions showcasing different services, locations, and contact phone numbers.
- Use action-oriented language to encourage prospects to take action.

6. Monitor Campaigns Regularly

The set-up process can be done in a matter of short time however the crucial part of Google ads for construction business is to constantly monitor and optimize your campaigns with a long effort. This includes regularly reviewing key performance metrics such as click-through rates, conversion rates, and many more to identify the areas of improvement. A couple of important metrics to note are:

Click-Through Rates. This metric generally indicates how often people who see your ad click on it. A low CTR can indicate that the ad copy or targeting needs to be adjusted.
Cost Per Conversions, helps you to understand the cost-effectiveness of your campaigns. If this metric is high then you must consider optimizing your ad or the bid level.
Conversion Rates measure the percentage of clicks that result in a desired action. This could be a call, purchasing your services on your website, or anything else that you believe provides value to your business. A low conversion rate generally suggests that there may be issues with the landing pages or with the offerings being

Lastly… Fweh, came a long way! Why don’t you consider booking a Free call with us below and see how we can help you?

Expected Outcomes

By implementing these strategies, construction companies can effectively target their ideal audience maximizing advertising budget and driving more prospects into the website. On the other hand, some companies prefer utilizing SEO strategy which we as a B2B SEO Agency provide services that provide long-term results in their business. Check out our blog whether is SEO Worth It for your business goals!