Car Repair Shop Advertisement
Thinking About Car Repair Shop Advertisement?
‘‘Success begins with visibility— let your business be the one that everyone’s talking about..’’
Pixel Prodigies, Managing Car Repair Shop Advertisements.
Whether you are thinking of advertising your car repair shop or bringing your business to the next level where you are visible in the eyes of your potential customers, the good news is— you have landed in the correct place, and here is why!
Every day, knowing that there are millions of people searching for a reliable car repair shop, why not make sure that you are the one they find? Today, with the most developed technology that processes billions of human data, you have the potential to begin a new journey simply by launching an ad and capturing your audience at the right moment and in real-time! However, here is a small secret that no one talks about your car repair shop’s brand visibility: Search Engine Optimization.
Correct! Perhaps, you are familiar with the term SEO? Although it became popular in the last few years, search engine optimization has existed since the late 90s and will briefly go over why particularly SEO is crucial for your car repair shop business.
Before jumping into the content, we would love to present you with an opportunity to consult with us for Free! All you need to do is click the button below, choose your best time to consult, and get some free advice for your car repair shop advertisement and how to build growth over time!
Let’s jump into some insights!
SEO for Car Repair Shop Advertisement
Search Engine Optimization is an important factor that brings your business in front of your audience whether in social media like Instagram, Facebook, Twitter, YouTube, or even Google if you have a car repair shop website. The key element for running an SEO strategy for your business in the virtual world is to use Keywords strategically. The question would be— what is SEO for Car Repair Shop Advertisement and is SEO worth it?
Search Engine Optimization, in summary, is the process of improving or maximizing your website’s search visibility to bring in traffic(known as visitors) in search engines like Google, Bing, Yandex, etc. with the use of certain keywords(also known as search terms) related to your industry. Keywords in simple terms, are search phrases we often use daily on Google. This could be ‘how to fix a broken car window’, ‘ fix broken car window’, or could be much more complex like ‘broken car window fix’.
Yeah— Sounds grammatically off.. Doesn’t it? The virtual world operates interestingly, processing billions of similar complex data every day which are the end product of human beings.
Example SEO for Car Repair Shop
For example, you own a car repair shop along with a website and sell various technical parts of automobiles such as intercoolers, air filters, catalytic converters, or simply anything related to cars around your location and worldwide. In this scenario, your goal is to increase sales on your website. How can SEO help with that? All you need to do is to comply with Google’s algorithm and guidelines, therefore simply applying these steps.
Headings
When listing your products online, essentially use Heading 1, Heading 2, and Heading 3 tags in sequence. In addition, you must use less competitive with a high search volume of keywords that could potentially allow you to surpass your competitors and capture those audiences who are looking for your product by using the same keywords as yours!
Aim to use those keywords in your Heading 1 and Heading 2, also include at least one keyword in your introduction line to show Google that your content is relevant to that particular keyword.
For example, if you are selling a left-wing mirror for Audi Q8, and your keyword based on your research— which we will come back to that part— is ‘AudiQ8 Left Mirror Replacement’, use that search term in your Heading 1 alone, and Heading 2 with a unique messaging such as ‘Auto Repair Service: AudiQ8 Left Mirror Replacement’ and one alone in introduction line.
Page Speed
One of the important factors that influences your website ranking is Page Speed Insight. Google loves it when your website is functioning properly, allowing your visitors to experience good surfing on your website. If a web page is lagging, buttons are broken, overall page load is slow then you should consider asking a help from a developer who can diagnose and fix those issues. Here is a link to page speed insights if you are not sure whether your website is performing well both on mobile and desktop view.
Internal Links & External Links
Internal links are something we commonly see when reading an article. Therefore they are links that redirect your readers to another page on the same website. For example, when you read an article on Wikipedia, you will realize that there are various blue texts with links anchored that direct you to another page of the same site. This factor allows your readers to engage more in your website and extend the time spent on your website. Most importantly, this will allow search engines to understand your site structure and enable them to index properly.
External Links also known as Backlinks are similar to inner links. The main difference is backlinks are links from another website linking to your website. The more backlinks you have, the higher the authority score and ranking you get from the search engines. This is a factor that determines your website is useful and valuable. Google tends to rank up websites that have stronger backlink foundations and bring in more traffic to your website
Schema Markup
For car repair shop advertisements, we mentioned that maximizing visibility is the key to the business. Schema Markups are structured codes added to your website that allow search engines to understand what your webpage is about. With that being said, Google can also generate rich snippets known as rich results which can bring in vast amount of traffic into your car repair shop website!
Keyword Research
SEO is interconnected with keywords. Keywords are inevitable elements that bring the webpage in front of your audience. Multiple platforms like SEMrush and Ahrefs provide keyword data both for free(which can be limited during the day) and paid with full access to all data. A golden tip during keyword research is to pick search terms with lower keyword difficulty scores and higher search volume.
This indicates a low competition score for the keywords and an easier rank in the search engine. One more important element is your keyword intent. Keyword intents are divided into three elements; Commercial, Informational, and transactional intents. For car repair shop cases, commercial and transactional intent keywords are best fit for catching those audiences who are looking to complete a transaction for the desired product.
SEO for Car Repair Shop Advertisement
Search Engine algorithms change over time and sometimes it is hard to catch up with them. That’s why Pixel is here to give you expert guidance and make sure your website stays optimized and competitive so you can focus on what matters the most— growing your business. Thinking about Google Ads and/or SEO? We’re here to bring expert pieces of advice from our well reputable team! Why don’t you book a free consultation with us and get the best insights for your business?