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Author name: Tasmin Houssein

What is PPC

What Is PPC? What Is PPC In Digital Marketing Landscape? Perhaps most of us are familiar with the term PPC in the digital marketing environment. If not, then we got your back, don’t worry! So what is PPC exactly? PPC, known as Pay Per Click, is often used as an online advertising model in which […]

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Is SEO Worth It?

Is SEO Worth It? Why Is SEO Worth It Search Engine Optimization(SEO), has been an integral part of the comprehensive ranking strategy since the launch of the search engine and is known for its cornerstone of successful online presence. Although it is widely adopted as a digital marketing strategy today, we often encounter questions from

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