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Is SEO Worth It?
Why Is SEO Worth It
Search Engine Optimization(SEO), has been an integral part of the comprehensive ranking strategy since the launch of the search engine and is known for its cornerstone of successful online presence. Although it is widely adopted as a digital marketing strategy today, we often encounter questions from our clients asking whether SEO is worth it.
The answer to this is: Yes, SEO is worth it for good reasons!
We have assisted our clients with solid SEO strategies achieving significant increases in organic traffic despite widespread misconceptions about SEO. Whether or not you are having a hard time ranking in Google, feel free to book a free consultation below for tailored assistance.
Truth About Strategy: Is SEO Worth It?
Let’s briefly dive into how SEO is filtered through Google’s algorithm. The essential aspect of the strategy is maximizing the visibility and engagement of your website. In return, Google prioritizes the evaluation of certain factors on your website that affect the ranking, such as content quality, page optimization, content relevance, user experience, off-page SEO, on-page SEO, and many more.
Consequently, Google rewards those with high-quality website structure and it is evident that using organic search is constructive in the digital landscape.
Here are lists of why SEO is worth it in the long run based on our professional experience:
Economical
SEO is cost-effective compared to PPC and it is free in terms of direct payment to search engines. Therefore, people tend to save more money than paying for each click on a keyword or advert. Apart from that, SEO provides improved ROI over PPC.
Although it is free of cost, it generally requires indirect investment in tools like SEMrush, as well as a lot of time, patience, and research for the correct keywords to acquire the desired traffic to the webpage compared to paid ads in the long run.
Reliable
One research that caught our attention was conducted by MarketingSherpa found that 70% of users are prone to click on organic search results rather than paid results. It is precise that online users trust organic results more because they are ranked higher, which gives them the impression of a trustworthy source.
Hence, the higher the ranking the more your webpage is likely to build trustful perception with the target audience.
Provides User-Friendly Experience
The most common misconception we hear is that SEO is all about stuffing as much as keywords as possible within the website. Is it though?
Of course not.
SEO refers to optimizing content based on search engine algorithms. Apart from avoiding keyword stuffing, it extends beyond focusing solely on keywords. Pixel Prodigies team dwells on content quality, web page performance, accessibility, page speed optimization, and many more technical aspects of SEO to provide a user-friendly interface to eliminate the bounce rate and most importantly negative user experience.
It is worth noting that investing SEO skills in web optimization dramatically improves page ranking, enhances visibility, and builds long-term organic traffic, finally bringing in potential leads.
Tracks Consumer Behavior
As our team successfully implements SEO strategies for various projects, we often see patterns of behavior for various keywords. Implementing SEO allows to understand what products or information consumers are seeking. Furthermore, it helps to track Click-Through Rates, page views, bounce rates, conversion rates and provides many other insights that seriously influence the ranking and sales of the web page.
Enhances Visibility & Traffic
Organic traffic is the most crucial aspect of SEO, whether you are planning to launch sales or write blogs on the website. Pixel Prodigies team strongly prioritizes optimizing the page based on accurate SEO practices, resulting in long-term high organic volume down the line along with focusing on boosting sales and revenue for businesses.
The correct use of SEO strategy will ensure solid traffic, building up to higher leads, conversions, and hitting the sales or any desired goal within the web page.
In conclusion, is SEO worth it? Yes, it is worth a long-term investment if you want to create a pathway for a trustful relationship with your audience, good volume, leads, and most importantly higher ROI down the line. It is worth noting that the journey to successful SEO requires consistency, discipline, time, and patience to achieve significant results, hence Pixel team is here to assist you with more than strategies.
Ready to transform your business with Pixel Prodigies? Book a free consultation below to take a step towards achieving your goals.
Meet Our Team of Pixel!
Our B2B SEO agency brought long-term positive results for various innovative businesses thanks to our team of experts embracing tailored strategies within the digital landscape. Learn more about Pixel Prodigies!