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What Is PPC?
What Is PPC In Digital Marketing Landscape?
Perhaps most of us are familiar with the term PPC in the digital marketing environment. If not, then we got your back, don’t worry!
So what is PPC exactly?
PPC, known as Pay Per Click, is often used as an online advertising model in which advertisers pay a certain fee when someone else clicks on the ad. Every time you click on an ad on social media, whether it’s a display ad or a search ad, advertisers typically pay a certain price for each click you make on the advert. Generally, PPC is considered an outbound marketing strategy that mostly involves paid placement.
But what benefits does PPC cover and how does it work? Below the article, we are going to unveil the aspects of PPC and what advantages it provides for business growth.
How Does PPC Work
Number one rule for a successful PPC campaign strategy is targeting your audience with relevant keywords. However in SEO, just as selecting keywords pertinent to the target industry is vital in generating a high volume of leads, PPC works similarly with one major difference: the advantage lies in the speed of customer acquisition. Read our SEO article discover whether is SEO worth it for more digital marketing insights!
Consequently, the PPC strategy wins in terms of driving leads in a short period while SEO may take a couple of months to optimize by search engines like Google.
As we have fully covered our question of ‘What is PPC’, we can finally move on to brief steps of the strategy.
Keywords Research & Creating Ads
After researching and identifying potential keywords that consumers are likely to use in the search engine, it is important to establish eye-catching industry-relevant ads to display on various platforms and search engines.
Bidding
To begin with the definition, bidding functions as a pay-per-click auction to rank higher in search engine results based on ad quality and the bid amount. Advertisers generally set the maximum amount they are willing to pay per click – also known as ‘Max CPC(cost per click) Bid’.
Nevertheless, that’s not to say that the more money you spend for a bid the higher your ad secures a top position. However, there is one factor that our team crucially prioritizes is improving the Quality Score of the launched Ad.
➼ Quality Score
For example, if you are launching Google Ads, the Google search engine will measure the Quality Score which is determined by various factors such as; how relevant your keywords are, the quality of the landing page, how relevant your ad is, etc.
Finally, when a user searches for a related keyword, your Ad automatically goes through an auction process that determines which will appear based on quality factors and the bid amount. As a result, your ad is displayed by the search engine based on the combination of bid amount and quality factors.
Pay Per Click
Lastly, as traffic flows into advertisers’ ads, each click generates a cost called CPC – Cost Per Click. Advertisers are charged a certain amount for each click on the ad.
PPC Ad Types
Pay Per Click consists of ad types such as:
➼ Search Ads
Written website text ranked above search engines after consumers searched a keyword. The website text typically features an ‘Ad’ label positioned on the left side.
➼ Display Ads
Visual digital display ads like banners positioned on websites, social media platforms and various apps.
➼ Video Ads
Video ads that are displayed amidst a YouTube video, end or before the start of the actual video are another example of PPC Ads.
How To Optimize PPC Ads
To establish better results during the campaign journey, our team emphasizes continuous optimization of keywords and conducts A/B testing to compare results for each ad copy. Additionally, improving landing pages in a way that is compliant with Google standards will promise you a good traffic flow and several leads along with conversions.
What is PPC's Advantage
What is PPC’s benefit? During the campaign process, you will be able to define your segment and niche down to your audience based on the desired demographics and various interests.
During the bid process, you will be able to make monetary decisions regarding bids. It is up to you whether you pursue bids manually or automatically.
Finally, you will be able to drive traffic immediately after launch.
Learn More About Pixel
As a B2B SEO agency, we are delighted to say that we have worked with numerous services providing business growth by using various campaign methods to bring success into their hands. It is a big effort to launch a campaign although it is worth saying that the rewards bring substantial results thanks to our intelligent team.
Feel free to book a free appointment to start your PPC Campaign with Google Ads!
